Buyers have a point of view and Sellers have a point of view. Buyers have pressure to buy a solution to solve a business pain point. Salespeople have pressure to Sell their solutions because of their targets. Many times we feel that the buyers don’t look at some excellent functionalities our product has or some…
With the drivers to start a business being very low these days in the tech industry, there is competition (At least wannabes claiming to be a great company) in every industry. All websites look alike and all salespeople without exception say that their company is the best-suited one to solve the buyer’s problem. No salesperson…
What is Needs Analysis? As a salesperson, we always take pride in giving solutions. However, many times, we have looked at giving solutions from one way – our way. This is because we are under immense pressure to sell. In those situations, we also make a lot of assumptions. We catch a few words of what the…
Let us look at why we should understand the buyer’s needs When there is no issue, there is no solution. When there is no pain, there is no gain. Unless you take the effort to understand what the pain points are – why your buyers are looking to buy some product or service you are…
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