Key Account Management

What are the Account Based Marketing needs of that account? Apart from generating leads, ABM also takes a holistic marketing view. Marketing existing customer accounts to drive sales and cross-selling is one of the keys to getting the most out of your biggest account. Benefits of account-based marketing: Account-based marketing is an increasingly popular approach…

“Nothing is more important than the customer relationship.”Most businesses will have a customer base and it is very important to value them as an asset.The sales process does not stop when the purchase is done. There are many chances of losing customers even after-sales.As most of the sales come from the existing customers, businesses should…